This collection is from SS18 for Åhlund kidswear. A collection very dear to my (Joannas) heart as its inspired from a trip together with my kids to the Asian jungle where we in the middle of a mangrove jungle bumped in to a huge pack of wild monkeys. We were happy to have a guide with us at that time. However, most of the monkeys seemed really friendly and curious as they were swinging around us.
We’re now looking in to SS20 and for a few days now we’ve been in Paris and to the global fashion industry fare, Premier vision, held 2 times a year. PV is showing all the seasons new fabrics, prints, fashion and colour trends. You also get to see new inventions like interactive garments or fabric made from plastic waste from the sea. Our purpose with going there was to see if PV might be a good forum for us to exhibit our prints next season. Apart from PV we enjoyed getting inspired by sucking in some Parisian atmosphere. Not so much looking in shops but more so getting a change of scenery, looking at street art, people and eating good food.
Its important for us that the inspiration comes as much as possible from within, from things happening in and around our own lives that feels important to us but that’s still relevante for others. We try and not to look to fashion for inspiration, it has an impact on us whether we want to our not.
Really and truly most of our print inspo for SS20 has come from a trip to Australia that me (joanna) did a while back where spring and summer is a constant.Among other themes we’re looking into the oceans “rainforest”, the large barrier reefs and their impact on mother natures well being.
As designers part of or work has always been travelling. Can’t say that we are proud to have traveled by air to get inspired to lift the problem with climate change. Climate compensation and change of habits next.